Saturday, 23 January 2016

Yet another 'brand' name

Since I attempted to market my passion for tensegrity, I had to come up with a name for it. The first one was You Can Touch This!, encouraging people to engage with their hands with my work. For more than two years I enjoyed engaging with people on the Rose Street Artists Market, gaining valuable feedback about the not so kosher aspect of 'marketing' art.

It took some iterations to end up with 'Magical Thingamabobs' for my busking attempts, and if nothing else, I appreciated the smiles of those noticing the light-hearted approach to a complex art.

Just like with my first market appearance, when I exhibited my work on a festival it was neither branded or priced, my stall became decoration and chill out space. Somehow, I like the idea that people soaked in the energy I wanted to create in this space, combing the Platonic Solids with the Vector Equilibrium.

A central tetrahedron projected into the VE, the four other solids arranged over the four entrances around it. A womblike structure (the Shelter Systems dome) containing six most basic geometries of universe, a rebirthing for those over-engaged in the mind.

I had the faint hope to sell at least one piece on the festival, but my merchant approach was not very apparent. I still might have some follow-up customers. The gipsy ways of selling at festivals are appealing, yet require a good product.

I build more than I could sell when I started at the market. I sold lots while busking on the street, being inspired to many new variations. Enough to somehow survive, pay the rent, eat, even the occasional vice and material to go on.

Mr. Mouth is my first shop exposure, and I'm surprised how well it works, especially given the lack of written information and branding.

I'm happy with the new logo, now I have to decide whether to use big words, or make a real simple description of my work. Either way, getting some editing help before the final release sounds like the right way forward.

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